Genesis and Elantra to star in Hyundai's Super Bowl ads

Hyundai is getting ready for the Big Game, and by that we really mean the big ad game, and the stars of their seventh consecutive Super Bowl ads will be the 2015 Genesis and the 2014 Elantra. Last year's Super Bowl ad from the automaker featured the Hyundai Santa Fe in two spots titled "Epic Playdate" and "Team," both of which were well received.

For Super Bowl XLVIII, the 2015 Hyundai Genesis spot titled "Dad's Sixth Sense" is set to air during the first quarter of the game, and all Hyundai is saying for now is that it will highlight the sedan's Automatic Emergency Braking feature in a way that relates to the near-misses and saves of everyday parenting. Automatic Emergency Braking is included in the Genesis' Sensory Surround Safety System on the 2014 Genesis sedan.

The second spot, titled "Nice," will air during the fourth quarter and feature the 2014 Elantra; the ad's story will focus on a young comedian.

"Each year we challenge ourselves to come up with a new, inspiring way to showcase Hyundai during the biggest TV event of the year, while staying true to our audience and what's most relevant to them," said Greg Braun, executive creative director of Innocean USA, the media company that produced the TV spots. "This year we were able to take two different approaches to our spots -- from fun and comedic, to endearing and sentimental -- while still focusing on the essence of Hyundai."

Hyundai had better bring their A game, because even a 30-second spot usually goes for around $4 million during the Super Bowl.

By Jay Ramey