Honda reveals ‘Forza’ design contest winner in Chicago

Honda teamed up with “Forza Motorsport” to reveal the winning entry in the “Forza Motorsport” Civic Si Design Contest at the 2014 Chicago Auto Show on Friday. The winner was Tiffany Labedz of Phoenix, who beat out 17,000 other members of the Xbox “Forza” community.

"At Honda, we love meeting our customers where their passion lies, and the racing and custom car design in ‘Forza Motorsport’ is definitely a passion for so many Honda and Civic enthusiasts," said Tom Peyton, Honda’s assistant vice president of advertising. "Taking an immersive gaming experience like ‘Forza’ and bringing it to life here at the Chicago Auto Show will make for an exciting exhibition and a real-life demonstration of how cars and gaming are increasingly intertwined."

The contest coincided with the availability of the Honda Legends Pack for the racing video game. It will consist of “three influential models,” including the 2014 Honda Civic Si, 1984 Honda Civic CRX Mugen and the 1994 Honda Prelude Si. The download is free. This is the second year that Honda and Forza have teamed up to bring gamers more content.

"The passion and creativity of ‘Forza Motorsport’ fans is a continuous source of inspiration to us," said Alan Hartman, studio manager for Turn 10 Studios, the makers of the “Forza Motorsport” series. "Seeing cars like the design contest-winning Honda Civic come to life on stage at the Chicago Auto Show is a testament to the power of the franchise."

By Jake Lingeman