Hublot Watches: Ecclestone’s mugging turns a profit

Bernie Ecclestone's beaten face - click for the Hublot advert

We’re sensitive souls here at Cars UK. So when F1 boss Bernie Ecclestone got mugged and beaten in London recently we didn’t make a song and dance of it. And nor did Bernie, despite being beaten unconscious and suffering some fairly significant bruising.

Not many would find a business opportunity in a mugging, but if anyone could it’s going to be veteran hustler Bernie. And he has.

The photo at the top shows Bernie’s impressive injuries, sustained when muggers beat him and ripped his Hublot watch from his wrist outside the F1 offices in London. And it’s the Hublot connection – an F1 sponsor, no less – which has enabled Bernie to cash-in on his mugging.

Click the photo at the top and you’ll see that it now forms part of a Hublot advert with the strapline “See what people will do for a Hublot.” attached to it.

Bernie Ecclestone – master of opportunity.

By Cars UK