Hyundai Equus price starts at $58,900

The 2011 Hyundai Equus sedan--the flagship of the Korean automaker's growing lineup--gets a base sticker price of $58,900, including shipping charges.

That base price is for the Equus Signature trim level. There also is an Equus Ultimate trim that includes niceties such as reclining rear seats, an entertainment system and a refrigerator in the rear console--priced at $65,400.

All Equus buyers will get an Apple iPad that functions as the owner's manual. Hyundai will cover all factory maintenance for the first five years or 60,000 miles, and the company is offering a program to bring demonstration cars to potential buyers' homes or workplaces.

"The traditional luxury brands simply can't compete with the unique retail and ownership experience we'll be providing for the Equus owner," Hyundai boss John Krafcik said.

The Equus is powered by a 4.6-liter V8 rated at 385 hp. The sedan goes on sale in December. Hyundai expects to sell 2,000 to 3,000 units in the first year.

By Byron Trimble