Jeep teams up with rocker Lenny Kravitz

Lenny Kravitz is going beyond radio play to bring his latest track “Rock Star City Life” to the masses. He's joining the crew of musicians and celebrities showing up in the new Chrysler commercials.

The Grammy winner and longtime Jeep driver is hawking the Jeep Wrangler in a campaign in which the single is heard, and it shows Kravitz navigating an off-road course.

Global Hue, the agency in Southfield, Mich., responsible for the campaign, specializes in marketing to African-American and Hispanic customers. The pairing with Kravitz marks another step in the automaker's efforts to expand its consumer base.

Chrysler keeps us guessing about which famous face it will bring us next. Who would you like to see in one of these ads?

By Julie Alvin