Kia ED

The first official photos of the new Kia ED 5-door hatch were released at the time of the British Motor Show. As part of Kia's continuing effort to establish the brand in the European market, ED jumps straight into the hottest and the most competitive cluster of the European C-segment. Previewed as the Cee'd concept at the 2006 Geneva Motorshow, ED is not only looking to take on the likes of Ford Focus, Renault Megane and VW Golf, but also aims to lift the brand image and appeal to 'badge conscious' European consumers.

ED is the first of a series of vehicles planned to be released worldwide by Kia to establish a 'sporty and fun' image. Its styling cue of Sports and Athleticism is evident from the package, where 4200mm overall length is supported by a 2650mm wheelbase, creating a dynamic and solid stance. Unlike so many Korean cars before, ED is distinctive and special in its styling because the vehicles profile, stance and proportion define the character, more so than the details. Designed in Ruesselsheim, Germany and assembled in Zilina, Slovakia, ED will be officially released at the Paris Motor Show in September.

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