Lamborghini Aventador LP700-4: The Commercial

Lamborghini Aventador LP700-4 takes on the landscape

There was a time in the dim and distant past (well, the 1980s) when advertising cars was easy – you just made them look as dramatic as possible and hoped viewers would think that buying the car being advertised would imbue them with endless cool.

But then the world was made to feel guilt by a new religion which was even better than the Catholic Church at making its followers feel bad for anything in life that feels good – the ‘Global Warming’ believers.

These descendants of the ‘Hole in the Ozone Layer’ brigade and the ‘New Ice Age’ predictors’ have managed to frighten a big chunk of the West’s population in to believing they are somehow to blame for our climate change, and in doing so have terrified car makers in to making anything other than fluffy-bunny adverts.

You know the sort of adverts, the ones where it looks like an advert for washing powder with lighting that looks like a perfect Summer day, and lots of smiling women with small children, rather than pouting women with small clothes. Even BMW has succumbed, with the ‘Ultimate Driving Machine’ confined to history and ‘Joy’ in its place.

But normal rules don’t apply at Lamborghini. They’ve produced an advert for the Lamborghini Aventador LP700-4 which takes all its cues from the 1980s Peugeot ‘Takes Your Breath Away’ advert, and sticks two fingers up to the climate changers and pumps more testosterone in two minutes than car adverts have seen in the last decade.

In a post-apocalyptic landscape where the earth explodes around, the LP700-4 powers its way through mayhem and carnage to tame the power of the natural world. Rather apposite, we thought.

Oh, it’ll have the Global Warmists up in arms. But that’s just a bonus

By Cars UK