Lamborghini launches accessories Web site

Lamborghini has launched a Web site to sell official merchandise, the automaker said Monday.

The Web site, www.lamborghinistore.com, will sell clothing, gifts, model vehicles and more. The site also includes personalization options and the ability to order without registering online.

“The Lamborghini e-commerce store continues our brand extension strategy of offering high-end products that allow our customers to embody the spirit of our super sports cars in all aspects of their lives,” said Stephan Winkelmann, Automobili Lamborghini president and CEO.

By Brad Constant