Lamborghini opens first fashion boutique

By Ben Pulman

Motor Industry

13 August 2008 15:45

At the launch of the revised Lamborghini Gallardo, the LP560-4, journalists were treated to a fashion show of scantily clad girls parading up and down on the dinner table. The reason why has now become clear. Lamborghini has just opened its newest showroom in Las Vegas, and its first ever fashion boutique.

Oh yes. proving that Lamborghini isn’t just concerned with selling more cars, the Collezione Automobili Lamborghini offers clothes for men, women and children. But the opening of the boutique seems to have concentrated on the swimsuit range...

‘The opening of the first Collezione Automobili Lamborghini boutique brings a new level of luxury to Las Vegas that epitomizes the Lamborghini lifestyle,’ said Stephan Winkelmann, president and CEO of Lamborghini. The new two-story, 20,000 square-foot is the 31st dealership in United States and also offers visitor the chance to dine at the adjacent Italian restaurant.

It’s part of Lamborghini’s expansion plans, which have so far seen the comapny increase its number of worldwide dealers from 65 (at the start of 2005) to 116. The company also delivered 2406 cars last year, a new record.

Cheap tat or clever marketing and promotion from Lamborghini? Click 'Add your comment' below and have your say.

Click on the video player below to see how the latest Lamborghini LP560-4 matches up against the Ferrari F430.

By Ben Pulman