Lexus CT 200h: The CT 200h Kylie advert

Kylie has work for the Lexus shilling.

Last month we reported that Lexus had splashed a chunk of Toyota’s rainy-day money on bagging Kylie Minogue to promote the Lexus CT 200h. Which seems like a very good idea.

For someone cute, bright and sexy, Kylie engenders remarkably little in the way of resentment – or even antipathy – from any demographic you can conjure up. An advertisers dream – a ‘Face’ to use that has almost no downside.

From Kylie’s perspective it’s hard to see how she can go wrong. Yes, she’ll get a touch of the ‘Celeb in a token Prius’ jibes from us and others, but a green-tinged Kylie will do her image no harm.

The Aussie songstress also gets Lexus to stump up a few bob to promote he latest tour – Aphrodite – Les Folies – and, as you would expect, a Lexus CT 200h gets sent her way.

But this deal isn’t entirely a one-way street; Kylie has to do a bit of work for the ‘Lexus Shilling’. Not a huge amount, mind you. Just a bit of a voiceover and a few ‘Driving’ shots of Ms Minogue in the CT 200h.

What more do you need?

[youtube width="595" height="350"]http://www.youtube.com/watch?v=-F5cDXCwXNU

By Cars UK