Lotus begins bespoke program with Mansory

Lotus is going bespoke with help from Mansory Design, the company said on Monday. Mansory has worked with Lotus on a few special editions before, including the 2011 Evora Concept Bespoke they showed at the 2011 Geneva motor show.

Lotus says the car received positive reaction at the show. Since then, the two companies have collaborated on several projects, most notably the Lotus Evora GTE, which was made available for public sale.

In the deal, Mansory will contribute bodywork, trim and special finishes for the entire range of Lotus cars. The customizer helped with the chrome-orange Evora GTE that was designed by rapper/producer Swizz Beatz and the carbon-fiber Evora GTE built to honor the Lotus F1 Team.

Mansory's first official project, based on a new model variant, will be revealed at the Paris motor show in September.

“At Mansory, we have always been passionate about British cars,” owner Kourosh Mansory said. “And the cooperation with Lotus is the perfect partnership as it meets our quality standard of production on the highest technical level combined with masterly craftsmanship and the most precious materials.”

Lotus will join brands such as Ferrari, Lamborghini, Aston Martin and others in offering a complete bespoke program resulting in truly limited-edition models.

By Jake Lingeman