Maserati names new North American boss

Update on McNabb

Maserati has named longtime Chrysler executive Bob Graczyk as CEO of its North American division.

He replaces Mark McNabb, who previously worked for Cadillac and Infiniti. McNabb had led Maserati since June 1, 2009. McNabb will join Volkswagen Group of America as COO May 1, and sales will be his primary responsibility.

Graczyk was director of sales for Chrysler's Asia Pacific business unit. He joined Chrysler in 1985.

The change comes as Maserati aims for ambitious sales volume—50,000 units annually around the world—by 2015. The company is launching a redesigned Quattroporte and the BMW 5-series-fighting Ghibli this year.

By Greg Migliore