McLaren Automotive launches bespoke operations division

McLaren Automotive has today announced the launch of the McLaren Special Operations division, which will be responsible for the delivery of bespoke projects for McLaren sports cars.

The division celebrated its launch with an example of the new MP4-12C, finished in Volcano Orange with a number of bespoke carbon upgrades, at the 2011 Pebble Beach Concours d'Elegance. Bespoke designs featuring on the vehicle are diamond cut finish wheels with gloss black inners, MP4-12C branded carbon sill panels, a carbon steering wheel, front wheelarch louvres and carbon fiber engine cover vents, rear deck vent and wiper system cover.

Paul Mackenzie, McLaren Automotive's program director, now entrusted with responsibility for McLaren Special Operations, says, "McLaren Automotive already offers 12C customers extensive options to personalize their car. However we recognize some owners have specific tastes and we have the knowledge and capability to design, engineer and produce almost anything a customer may desire for their 12C."

McLaren Automotive also presented a second special edition of the MP4-12C on the Concept Lawn at this year's Pebble Beach, painted by McLaren Racing using AkzoNobel Sikkens chrome coating, usually applied exclusively to Vodafone McLaren Mercedes Formula 1 cars.

By Rufus Thompson