Mini Yours: 'When personalization becomes art'

The Mini, in both British Leyland and BMW formats, has always been famous for its limitless personalization options. From fluffy dice around the mirror to Union Jack roofs and beyond, there is no route that hasn't been explored with the cheeky city car.

BMW embraced this idea when it reinvented the Mini back in 200X. Now, it is adding a range of premium options to the already extensive options list. Mini Yours is a ‘vast catalogue' of additions that are all design-led, from new paint hues, ‘tattoos', interior trims and upholsteries each aiming to create a bespoke and one-off car tailored to each owner.

‘The introduction of Mini Yours underlines Mini's reputation as the benchmark car brand in customization' said Jochen Goller, Director of Mini UK. ‘The sheer number of options available through Mini Yours means customers can tailor-make their Mini using exclusive colors, designs and materials like never before; creating a Mini like no other on the road.'

The range of options in the Mini Yours scheme is said to ‘operate at the next level' to the outgoing personalization options - giving potential owners the ability to select a limited edition model such as the Inspired by Goodwood or Soho models.

‘In the future Mini Yours packages will include all sorts of characters; from performance-oriented and masculine designs to really distinctive standout styles.' Goller concluded, ‘this will make finding two same Minis on the road even harder!'

By John O'Brien