Mo' accessories, mo' fun: Dodge offers $2,000 in Mopar bucks for Hemi-powered 2010 Challengers

Dodge is offering a go-fast promotion for the 2010 Dodge Challenger: If you buy a V8-powered version of the muscle coupe, you get $2,000 in Mopar bucks to customize your new ride.

The incentive is for new customers of the R/T, R/T Classic and SRT8 models. Sorry, V6 guys, you have to get the Hemi to get the cash. The offer is good through April 30, just in time for spring cruising. R/T models are rated at 376 hp churned from the 5.7-liter Hemi, while the 6.1-liter SRT pushes output to 425 hp.

The cash can be used for a variety of enhancements, including a factory-installed exterior package with hood scoop and rear wing, and interior trim with special sills, pedals and shifter. The exterior enhancements cost $1,995.

Or go with some performance upgrades and add a cat-back dual exhaust or a coil-over suspension kit. Customer-care packages for maintenance also are available.

Dodge
The Challenger has defined American performance since it launched in 1969 as a '70 model. Shown is a hardtop from 1970.

Why do this? Well, Chrysler says the retro-styled Challenger is one of its most customized rides, and this could give sales a boost in the face of stiff competition from the fortified 2011 Ford Mustang and the Chevrolet Camaro.

“One of the joys of owning the iconic Dodge Challenger muscle car is the ability to take an already head-turning design and create a highly customized and personalized ride,” Ralph Gilles, Dodge CEO and Chrysler group design boss, said in a statement.

By Greg Migliore