Motor City to Mile High: Chrysler and Mopar sponsor cross-country rally

Chrysler and Mopar are taking fans on an adventure, or a MoVenture, as they call it. The company is hosting a scavenger hunt across America, beginning on July 15.

The road rally begins in Detroit and ends in Golden, Colo., at the Mopar Mile High NHRA Nationals, which runs July 22-24.

Ten two-person teams will make the seven-day journey across 1,900 miles while competing for $5,000 worth of Mopar parts and accessories through a variety of challenges. Of course, you can't have a contest these days without a social-networking angle, so participants will be expected to use Facebook and Twitter to update their progress.

The contestants will take off from Detroit driving brand-new 2011 and 2012 vehicles from Chrysler. Participants will get to try out everything from luxury vehicles to off-roading to cow-roping.

The challenges are still under wraps, but one stunt reportedly will have drivers competing in a parallel-parking challenge with a handful of diminutive Fiats.

Applicants are asked to submit a two-minute video talking about Mopar, Chrysler and social networking. Videos will be voted on starting June 6 until about a week before the adventure starts. Selected teams will receive airfare, hotel, meals and fuel for their road trip.

Check out the MoVenture Web site for more details.

By Jake Lingeman