New Aston Martin Lagonda super saloon confirmed

Aston Martin has confirmed the return of the famous Lagonda badge on a new car. But it won’t be a production version of the controversial Lagonda SUVconcept that appeared at the 2009 Geneva Motor Show. Instead Aston Martin is to build a bespoke "super saloon" as an exclusive limited edition.
 

How exclusive? Well, Aston won’t quite say how many are planned, but the new Lagonda is officially only going to be offered to customers in the Middle East. It will also "be offered for sale by invitation only."

Pricing information is described as "confidential" – which we can confidently reveal to mean absolutely, utterly, jaw-droppingly expensive.

Or, if you’d prefer the same sentiment in Aston’s own words: "the asking price will be commensurate with the car’s exclusivity, quality and luxurious nature".
 

Aston Martin

Aside from revealing that the new Lagonda will be built on its own "VH" architecture – the same variable-length bonded aluminium structure that underpins every current Aston model – the company is keeping most technical details about the new car under wraps for now.

Aston Martin: "the new Lagonda has been created as a piece of exceptional automotive art"

So we don’t yet know what engine will power it, for example – could it be a Mercedes-AMG unit, since the two companies now have a technical partnership and the German brand is a stakeholder in Aston Martin? We’ll have to wait and see.

We do know that the exterior shown in the rendering above is influenced by the William Towns-design Lagonda saloonof 1976-1989, and that the body panels will be crafted from carbonfibre.

Aston Martin says its previous exclusive models the One-77 and the V12 Zagato are major reference points for the new Lagonda project – in terms of exclusivity if not design (we’ve pictured both in the gallery at the top of the page).
 

The new Aston Martin Lagonda saloon is slated to begin production early in 2015, though interested parties can presumably start making enquiries now.

For the final word, here’s Aston Martin design director, Marek Reichman:

"The debut of this luxury super saloon in the Middle East market will be an exciting moment not only for Aston Martin, but for discerning customers who are seeking the ultimate in luxury and personalisation.

"The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art. It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car it proudly bears the Lagonda nameplate."

And here is the William Towns Lagonda, in case you were wondering.
 

Aston Martin

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By CJ Hubbard, Motoring Research