New BMW website shows off ActiveE data

BMW launched a new website Thursday that presents range, cost savings and environmental impact data taken from 700 ActiveE drivers (dubbed “Electronauts” by BMW … really guys?) to inform consumers about the potential savings of electric vehicles.

Titled the "Electronaut Effect," BMW's BMWActivatetheFuture.com, is dedicated to the ActiveE drivers, providing even more data and allowing the drivers to compare a variety of data, including the average number of charges each car requires per day and how performance varies from the East Coast to the west.

Through this site, ActiveE drivers can also see which "Electronauts" are in the top 25 based on a specified set of data points, for instance who has traveled the most miles and who has charged the vehicle the least.

Non-electronauts can access this site as well to see summarized data, but they won't have as much access as the ActiveE testers.

By Sherrice Gilsbach