Nissan previews its MAD Qazana Concept

Hard to know what to say!

The Qazana is a huge deal for Nissan. And relatively speaking, an even bigger deal for the workforce in Sunderland. So they have to get this sub-Qashqai right, or Nissan will have big problems, and it’ll be like the end of mining in Sunderland in the ’80s again for the locals.

Nissan Qazana Concept - A Bold Design!

So Nissan did the teaser thing ,and showed us three lines on a sheet of paper, which apparently showed us the way to go. I suppose we should have guessed. Either they hadn’t finished the design or it was as mad as a mad hat in a hat. Well, it’s definitely the latter!

Did the designer work for NASA? You’ve got to admit, this looks much more like something to trek round a lunar landscape than an urban crossover for kids and shopping. But – why not? At least it’s not boring!

So what does this Lunar-Buggy-Urban-Crossover-Nissan-Qazana offer? Well, to be honest, we haven’t really got a clue. Nissan talks about things like an “intelligent, all-wheel drive crossover which is masculine, agile, lean, and designed for the tough city streets”. whatever that means. And no word on engines at all. But decide for yourself – the press release and pictures are below.

Don’t know what the Mackems are going to make of this. But if it brings jobs, I don’t suppose they’ll care.

NISSAN CROSSOVER DESIGN CONCEPT DEBUTS AT GENEVA MOTOR SHOW

At a glance

The Nissan Qazana makes its first ever appearance at the Geneva Motor Show today. Inspired by a simple desire to have fun behind the wheel, Qazana shows that mind-numbing motoring could be a thing of the past.

Officially it’s a showcar, a study into how a small car of the future could look. But with the announcement that a small crossover – a baby brother to Qashqai – will be built at the company’s Sunderland factory in the UK, Qazana’s significance should not be underestimated.

“The Qazana concept is an intelligent, all-wheel drive crossover which is masculine, agile, lean, and designed for the tough city streets. Our team at Nissan Design Europe in London realised this image with the motif of a modern day beach buggy and four-seat motor-bike,”  explains Atsushi Maeda, Studio Chief Designer, Nissan Design Europe.

According to Matt Weaver, project lead designer at NDE, Qazana was designed to be sophisticated but fun. “It’s a hugely optimistic car, which is no bad thing in these difficult times. Had it been created in the 1960s, it would have counted camper vans, bikes and buggies as its rivals. Infused with that same spirit, there’s nothing quite like it available today.”

By mixing SUV and sports car styling cues, NDE’s design team has created a highly individual Crossover quite unlike anything else on the road. The tall stance, truncated rear styling and short front and rear overhangs underscore its feeling of robustness and strength, but the low roof line, assertive side window graphic and broad shoulders hint at a sporting ability absent in traditional all-wheel drives.

At the same time, rounded elements – notably the wheel arches and bonnet – evoke a friendly ambiance and provide a link with existing Nissan Crossovers. Indeed, Qazana has the signature Crossover design detail in the rising window line at the rear, also found on Murano and Qashqai.

Although it appears at first glance to be a two-door coupé, Qazana has a further pair of rear-hinged half doors to ease access to the rear compartment. All the doors are electrically operated and for safety reasons the rear pair can only be activated once the fronts have been opened. With no conventional B-pillar, access to the interior couldn’t be easier.

One notable feature of the roof-line is the virtually straight cant rail above the doors which adds further to the strength of the profile. The roof itself has a pair of thin glass inserts running the full length of the roof which allow slithers of natural light into the cabin.

While the full width grille, dominated by Nissan’s centrally mounted badge, is an interpretation of current Nissan styling, its construction is not. A one-piece acrylic moulding, no cooling air can pass through the grille. Instead, the lower portion of the bumper, finished in a contrasting graphite colour, is dominated by a number of large holes for air to reach the radiator. See-through acrylic mouldings are also used for the door mirrors.

The interior has been designed as an extension of the exterior thanks to a clever interplay between hard and soft materials. Rather than being completely enveloped in leather for example, elements of the lightweight carbon fibre seat structure are on permanent view, appearing to have ‘broken through’ the covering. The centre portion of the backrests features a mesh material, allowing fresh air to circulate around the occupants.

Like the seats, the metal sections of the centre console seem to have forced their way through the leather covering while the internal door-frame is part exposed so that the door pull appears to be hewn from solid metal.

“The way the structure appears through the fabric of the interior also reflects motorcycle design and construction.”

Accentuating the practical side of the car, Qazana has ‘floating’ seats centrally mounted over a one-piece rubberised floor covering, creating an openness in the cockpit. Grooves cut in the flooring are replicated on the seats themselves.

The dashboard is dominated by a centrally mounted screen. As well as doubling as a navigation display, it will deliver vital information relating to Nissan’s next generation fully electronic ALL MODE four-wheel drive with torque vectoring system and other advanced technical processes found on board, including integrated communications systems. Using an intuitive touch-screen interface, the driver will be able to adjust the air-conditioning and other key vehicle settings.

Alfonso Albaisa, Vice President, Nissan Design Europe, says: “When it comes to design, Nissan has developed a reputation for constantly delivering something different. The global success of Qashqai has proven that the car buying public is fed up with the conventional… but we are not prepared to sit on our laurels. Qazana might seem a radical solution but important elements of the concept do point to a future Nissan production vehicle.

“Watch this space!”

By Cars UK