Oscar Mayer unveils Wienermobile food truck

Restaurants on wheels have been taking over the eating scene in many major cities, but Oscar Mayer's Wienermobile might be the original "food truck."

Now the company is embracing the growing culinary trend with a new version of the iconic vehicle that will dole out hot dogs from its mobile kitchen.

The launch of the food truck marks the 75th anniversary of the Wienermobile. Celebrity chef Tyler Florence, host of TV series The Great Food Truck Race, partnered with Oscar Mayer on the unveiling of the vehicle in New York's Times Square this week.

Underneath that beefy exterior is the body of a Ford E-series van. The food truck will be 30 feet long, three feet longer than the rest of the Oscar Mayer fleet. Seems size does matter.

By Julie Alvin