Partnership Premium 2030 - Part 4

This most recent episode from Strate College in Paris, France, shows the 3D development phase of a project done in collaboration with Peugeot. The 30 students on the French university's transport design course were divided into 10 groups before subsequently choosing their direction and developing sketches for their individual scenarios.

In the video, the French automaker's chief designer, Gilles Vidal, speaks about the collaboration with the school and discusses the project brief, outlining how students were asked to devise scenarios and come up with mobility solutions for a premium Peugeot for the year 2030.

The teams have been working to create not only the interior and exterior designs of their projects, but were also tasked with developing surrounding products that would fit into their scenario. This allowed the students to move forward with conceptual thinking, but also created a team building platform where students worked together to see their creations materialize.

We'll bring you the final update on the Peugeot Premium 2030 project in the coming weeks.

By Eric Gallina