Peugeot 308

Despite the continuation of the nameplate – unique in the company's recent history – this Peugeot 308 is an all-new competitor in the European C-segment hatchback market.

The new 308 sits on PSA's new EMP2 modular platform, which will underpin future Peugeot and Citroën C- and D-segment cars in much the same way as the VW Group's MQB chassis. The upshot for the designers is its flexibility, specifically in terms of proportions. The engine mounts in particular are much lower than in the old car, reducing hood height. Its overall height is less as is its length, now 4,250mm.

The 308's form language is now in line with the 208 and 2008, yet here it appears more precise, which is fitting as the company aims to push itself into a more premium space. Gone are the gaping grille, oversized lamps and oddly-shaped wheel arches, replaced by a far more elegant face, compete with the first use of full-LED lamps in the class. Its flanks feature a refinement of Peugeot's pulled-back ‘C' graphic surface that runs into the rear lamps, although here it resists turning back on itself to from the lower door surface. The long, upright DLO and solid C-pillar add a feeling of strength. It may not be too radical, but it looks suitably handsome.

Inside the ‘i-cockpit' architecture first seen on the HX1 concept and 208 production car are applied here. As in those cars the small steering wheel sits below the gauge pack (complete with counter-rotating tacho) that takes up residency on the top of the IP. Switchgear is reduced to a minimum, with HVAC and infotainment functions controlled via the central 9.7-inch touch screen.

The new 308 will be officially unveiled at the Frankfurt motor show.

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