Poll Highlights Cycle Safety Blind Spot

AFTER the highly publicised deaths in London recently, cycling has risen to the top of the safety agenda. However, according to a survey conducted by the AA a there still appears to be plenty of work to be done.

As many as 93% of motorists admit it is sometimes hard to see cyclists while driving, according to a poll of nearly 18,000 drivers.

More than half (55%) of motorists are often "surprised when a cyclist appears from nowhere", the AA/Populus survey showed.

The results come as the AA and the AA Charitable Trust, with support from British Cycling and the Motorcycle Industry Association, recently launched a national Think Bikes awareness campaign.

Initially one million free stickers will be distributed to drivers as a reminder to do a 'double-take' in their mirrors for cycles and motorcycles in their blind spots. It is suggested that the cycle sticker is placed on the passenger's side and the motorcycle one on the driver's side.

Commenting on the initiative, AA president Edmund King said: "Our campaign is definitely needed when half of drivers are often surprised when a cyclist or motorcyclist 'appears from nowhere'.

"Those on two wheels never appear from nowhere so as drivers we need to be more alert to other road users."

Among those involved in the launch is British Cycling policy adviser and former Olympic cycling champion Chris Boardman. There is also support from 20-times Isle of Man TT winner John McGuinness and the Metropolitan Police.

Boardman said: "This move by the AA is a welcome step in creating a culture of mutual respect between all road users."

By Press Association reporters