Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest.

Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass.

One film shows a father that has to run some errands on a weekday. He's relieved to see the wife left the Porsche in the driveway. His thoughts then turn to the all the winding roads that make up his journey, and a few that don't.

Another shows one man daydreaming of driving a Porsche through a vineyard, dirt roads and all. It cuts to the same guy sitting in a driveway dirtying up a 911 so he can have the pleasure of washing it for the owner.

The grand prize is a screening of the winning 90-second film on the Reelz Channel and in Landmark Theatres nationwide. Along with that comes a Porsche 911 one-year lease and a two-day trip to Los Angeles to catch the premiere at the Downtown Independent theater on Oct. 4.

The competition is part of Porsche's broader campaign to show that sports cars aren't just reserved for Sunday drives or special occasions--they can be everyday cars.

After the 10 finalists were chosen, they were invited to the Porsche Sport Driving School in Birmingham, Ala., to get their creative juices flowing for the final challenge, a second film.

Check out the finalists at www.mydailymagic.com and vote for your favorite. But act fast, because the contest is only open until Sept. 21.

By Jake Lingeman