Qoros reveals design language ahead of Geneva debut

New car manufacturer Qoros' future design language has been revealed ahead of the world debut of its new sedan for China and Europe at the Geneva motor show in March.

The brand's first production car will be showcased alongside two concept cars that will preview the future design direction of Qoros' range.

The company was created in 2007 by a 50:50 joint venture between Chery Automobile and Israel Corporation, allowing the Qoros designers the chance to create a new design language from scratch.

Qoros executive director of design Gert Hildebrand said: "We are not subject to the constraints of further developing a fully-fledged style, but rather are in the early stages of molding our own tradition. It will just follow the new brand philosophy which is also in its infancy."

He revealed that long wheelbases and short bodywork overhangs will form the typical proportions of Qoros models, following a design ethos of ‘Desirable Elegance'.

An instantly identifiable DRG is another key element in its design philosophy in order to increase brand recognition. The compact saloon exemplifies this with a bold, vertically grille intersected by a horizontal impact bar that forms what Qoros describes as 'an isosceles trapezoid'.

By Rufus Thompson