Quirky finance deal for anniversary Alfa Giulietta

CHECK this out for inflation: to celebrate 60 years since the launch of the original Giulietta, Alfa Romeo is offering a finance deposit contribution equivalent to the outright purchase price of the original car.

The stunning 1954 Giulietta sold for £1,250, which is precisely what Alfa is offering buyers of the 2014 model if they take out a PCP finance deal and meet a few basic criteria.

What’s more, a new £510 Lunar Pearl colour option will be thrown into the bargain for customers taking up the deal in the 60th anniversary celebration window.

The deal, which runs from April 7 to April 22, will also net buyers an entry into a competition to win a value swap. Effectively the free £1,250 will be swapped with the remaining value of the car.

As Alfa itself puts it: “it’s a 2014 Giulietta for the price of the 1954 original!”

The Giulietta range has been extensively revised for 2014 with more technology, including standard Uconnect touch-screen infotainment systems, updated engines, redesigned seats, new seat fabrics and leather upholsteries, new colours and improved standard specification on all models.

By Press Association reporter