Range Rover Sport 2014 Product Video arrives

Just yesterday we had the first official confirmation from Land Rover of prices and specs for the new Range Rover Sport (although we actually published them some time ago) and Land Rover has now released a new product film of the RRS – a glorified video commercial, if you like.

But unlike the RRS videos we had when the Sport first appeared, this video is much slicker and does manage to convey much better what the new Sport has on offer.

From an opening showing design sketches of the new Sport, we get the Sport driving on a banked track, on deserted B-roads and off-road too. There’s plenty of prose to excite the promise on offer (some better than others) with talk of the journey to make a whole new generation of cars; a powerful, dramatic car with athleticism that brings with it a sense of occasion. There’s even talk (almost) of ‘Man and machine in perfect harmony’.

But it’s a good video for the new Range Rover Sport with great production values which impart a real feel for the new Sport and draw you in to the detail, some great detail, and makes clear the aspirations Land Rover has for their new Sport off-roader that just happens to be stunningly better than it ever used to be on road.

Worth the watch.

By Cars UK