Rinspeed microMAX

Rinspeed has revealed its microMAX concept car as its latest Geneva-bound offering, which it hopes will revolutionize urban congestion.

The microMAX, designed by Rinspeed boss Frank Rinderknecht, explores the idea of car sharing and is designed to be small enough so that it can easily navigate city environments but uses upright seats to maximize space.

The five-seater concept is apparently no bigger than a Mini Cooper and has space for a stroller or shopping cart as well as a coffee maker and refrigerator.

Rinderknecht says, "Modern ride share centers nowadays are web-based or Smartphone-based. They operate in real time: You need to go to work on a regular basis or want to go somewhere right now and in no time at all you find the driver that'll give you a ride,"

"The microMAX aims to encourage potential passengers to get in and ride because it is extremely convenient and simple."

By