Rolls-Royce bolsters custom-car operation to meet higher demand

Rolls-Royce is expanding its "Bespoke" customization enterprise to keep up with an influx of buyers wishing to determine the final strokes on their vehicular masterpieces.

The British luxury-car manufacturer will double the headcount for its Bespoke team by the end of the year. More than 50 designers, engineers and project managers will run the operation to meet growing customer demand.

Bespoke caters to buyers' whims beyond simply producing parts to personalize a car. For instance, picnic sets can be color-coordinated with a car's interior. Perhaps a buyer has unique materials in mind for the interior, or wants his or her initials inlaid in the veneer. That's all within the realm of possibility.

Check out The Man Who Became a Paint for an example of a Bespoke car.

By Michelle Koueiter