Rolls-Royce expands Bespoke operation

Rolls-Royce has decided to expand its Bespoke operation due to increasing customer demand for bespoke items, a company trademark.

The Bespoke operation team, based at Goodwood, West Sussex, consists of designers, engineers and project management staff and will be doubled by the end of this year, bringing the number of Bespoke experts to over 50.

Already in 2011 Rolls-Royce has seen a growing demand for bespoke additions to their cars, leading to the need to recruit more staff in key areas to match growing customer demands. Numbers of support staff in areas such as marketing and sales will also see an increase.

Rolls-Royce produces Bespoke items that range from the design and development of automotive parts to cars that reflect the lifestyle of the vehicle's owner. Examples include a picnic set in the same color as the car's interior, interior materials selected by the owner themselves and unique storage demands to allow for maximum space for items that may otherwise be difficult to transport.

"The ability to bespoke one's vehicle has always been at the heart of Rolls-Royce so it is very encouraging to see that after more than one hundred years at the very pinnacle of the automotive world," says Jolyon Nash, a member of the Rolls-Royce board and director of sales and marketing. "Our Bespoke services are still very much in demand from customers all over the world today".

In recent years the demand for luxury automobiles has increased, mainly due to an ever-increasing market for the vehicles in China, and the idea of personalizing a car to your needs has become increasingly attractive.

Ferrari recently announced that each of their cars sold this year had been personalized in some way, and therefore they were creating a ‘Tailor Made' customization program, due to be unveiled at September's Frankfurt auto show.

By Rufus Thompson