SAIC launches first Roewe-MG Cup Automotive Design Awards China

The first SAIC Roewe-MG Cup Automotive Design Awards China have been launched, with the slogan "Design Drives Dreams."

SAIC is calling for aspiring designers to demonstrate their talents by designing a future sedan, SUV or MPV for Roewe in 2020. With Roewe's position as a high-end marque, SAIC has highlighted that elegance and innovation as key considerations for entrants.

The new design competition was officially announced by executive director of SAIC Technical Center Zhang Cheng at the carmaker's Shanghai-based Design Center. It's hoped it will tap into the design talents of future automotive designers and encourage the development of Chinese brands.

Submissions are due on 10 June, while the top 20 projects will be selected to enter the final before the competition comes to an end in October. Six winners – first, second and third place along with three individual award winners – will be rewarded with a one-week visit to SAIC's UK Design Studio and a two-month internship in SAIC's Shanghai Design Center. All shortlisted designers will, however, win SAIC Design priority hiring rights, giving opportunity to launch their design careers.

For more details and information on how to submit your entries, visit the official competition website.

By Rufus Thompson