SRT Viper logo redesigned for 2013

STR – Street and Racing Technology, Chrysler Groups' new, standalone performance brand – has unveiled the new logo for its 2013 Viper as it continues to tease the new version of its now iconic model.

Designed by Chrysler designer Vince Galante, STR says that the logo, christened ‘Stryker', conveys the "sinister look and evil grin of the original, while giving it a more playful appearance." Galante also says the lines of Stryker are indicative of those that will feature on the 2013 STR Viper.

Stryker will be the third design to grace the Viper series, following Sneaky Pete and Fangs and was selected from a number of suggestions at the 2010 Viper Owners Invitational.

Joe Dehner, Head of Ram and Dodge Design, discovered Galante's love of drawing robots and monsters and so appointed him to create the new avatar.

The 2013 Viper is the first model to break away from Dodge and will be sold purely under the STR brand. it will debut at the New York auto show this April.

By Rufus Thompson