Seat dealer wins 'special edition' Leon design contest

A MIDDLESBOROUGH Seat dealership has won a national competition to design a new 'special edition' Leon hatchback just by using the existing customisation options... and a bit of creative thinking.

Jennings Seat won Seat UK's inaugural 'King of Leon' contest with its blue and black Leon FR that has been dubbed the 'S-Tech'. The model can now be ordered by the public, but only through Jennings.

Finished in Alor Blue and including parts from the new Seat Sports Styling Kit (rear bumper, diffuser, twin rear exhausts, and side skirts), it wears 18-inch wheels painted gloss black, while the wing mirrors, diffuser, spoiler, number plate surround and front valance are all painted to match.

As if it wasn't striking enough, the car has been finished off with twin black 'viper' stripes.

Inside, it gets an oddments holder from the official Seat accessories line, but more significantly an iPad is included in the S-Tech's price.

It costs an additional £2,000 to create the S-Tech on top of the price of a regular Leon FR, but the total value of the accessories if bought separately is £3,500.

Jennings Seat’s winning entry was led by Franchise Manager Craig Johnson – a genuine, dyed-in-the-wool Seat fan who owns the Leon fan site www.leonoc.com.

Of his win, a delighted Craig said: "I am over the moon with winning the King of Leon competition, especially with being a massive Leon fan and ambassador with the Leon Owners' Club.

"The car that we put forward for the competition is a Leon SC FR 2.0 TDI 184 PS, but we can do the S-Tech design to pretty much all of the Leon range, and the customer can tailor each to their personal taste.”

By Press Association reporter