Small price hike for 2013 Toyota Prius family

Toyota has set small price increases for most Prius vehicles for the 2013 model year. It has yet to announce a price for the 2013 Prius c.

The 2013 Toyota Prius will sticker for $23,975, including a $760 destination charge. That’s $200 more than last year’s Prius—but $30 of that increase comes from the destination charge, which is non-negotiable. The top-trim Prius Five will sticker for $30,765.

New for 2013 is the Persona Series Special Edition model, which adds exterior changes and new equipment to the Prius Three trim. The Persona includes 17-inch wheels, a unique Black Cherry paint color and Persona Series badges.

The interior of the Persona is trimmed in charcoal-colored SofTex synthetic leather with black accents and red stitching. The steering wheel is also trimmed in the eco-friendly material, with a dark chrome bezel that matches accents on the gearshift and door grips.

The base price of the 2013 Prius v wagon goes up $100 for 2013, to a total of $27,410. The Prius v Five trim costs $31,055. Changes for the new year consist only of a new Seaglass Pearl exterior color.

The 2013 Prius Plug-in continues with a base price of $32,760, while the Advanced trim holds at $40,285.

These prices are before any tax credits your state applies to the purchase of alternative-fuel vehicles.

The 2013 Toyota Prius family is on sale now.

By Jake Lingeman