Ssangyong Motor unveils new Design Center at Pyeongtaek plant

Ssangyong has opened a new Design Center at its Pyeongtaek plant in South Korea.

The new Design Center, which took 13 months to complete, has been opened to further integrate research and development into the company during the production process with the aim of "enabling synergies in diverse fields throughout the development process".

Ssangyong designers will now be working in a facility spanning around 8,700 square meters compared to their previous building of just over 6,000 square meters in Anseong.

The center contains advanced facilities such as a modeling room, design sample room, color lab as well as inside and open-air presentation areas. The evaluation room – where a new car's design is revealed and evaluated – is equipped with a high-resolution Virtual Reality system.

The Ssangyong Design Center was opened with the Central R&D Center in 1992 before moving to Anseong in 2000, where its Logistics Center was located.

Lee Yoo-il, CEO of Ssangyong Motor, commented, "The value of design is to deliver the company's brand message to customers and create a distinct brand identity.

"Ssangyong's new Design Center will take a lead role in reflecting various customer needs and design trends in Ssangyong vehicles," he added.

By Rufus Thompson