Sturgess Jaguar is the Franchised Main Dealer of the Year 2013

The dealer experience can make or break your relationship with a car brand, so having a strong, high profile group of main dealers that offers not just a showroom full of cars, but staff who are knowledgeable, helpful and prepared to go the extra mile, makes the difference.

So Jaguar will be suitably chuffed that not only did March see them deliver their best sales results ever but that one of their main dealers – Sturgess Jaguar in Leicester – has been named Franchised Main dealer of the year in the Motor Codes Garage of the Year Awards run by Motor Codes, a government-backed operator of codes of practice for the motor industry.

Motor Codes had 11,500 garage users rate their experience of of customer service in garages across the UK, and Sturgess came out on top in the Main dealer Franchise gong thanks to its “transparent, customer-focused approach and its all-round efforts to accommodate all types of customer requirements”. Sounds just the sort of place you want to entrust with your pride and joy.

Jeremy Hicks, Jaguar’s MD, said:

I am delighted that the hard work and commitment shown by Sturgess Jaguar to its customers has been rewarded with this significant and prestigious award. We are enormously proud of the tireless efforts of the entire dealer network and that Jaguar drivers recognise and appreciate our relentless pursuit of customer satisfaction.

Of course, it also helps that Jaguar has a hugely appealing range of cars that are probably the best they’ve been since the 1960s, and are bullish with their product and keen to innovate and deliver more customer choice. That makes Sturgess’s life a lot easier, but their front-line service – which is how many of us judge a brand – is obviously a cut above.

So if you’re in Leicestershire and you want a Jag, a service or just a chat with a bunch of knowledgeable Jaguar lovers, you know where to go.

By Cars UK