TVR set for 2015 comeback
Fri, 28 Jun 2013
TVR's new owner, Les Edgar, has dated 2015 as the company's comeback, as they plan to have a two-car range costing 50,000-80,000 pounds ($76,155-$121,848).
Having produced cars such as the Griffith, the Grantura, the Cerbera, the Chimaera, the Tuscan and the Sagaris, TVR hopes to continue and evolve this spirit after a production hiatus in 2006 due to ownership change.
"It is a well-thought-out business plan, and at the root is the requirement to make money,” stated Edgar in an interview with Autocar. “We will all have a lot to lose. But we also know it can't be an overnight success. I'd say it would take a minimum of three years to break even.”
Edgar says to expect everything you have known to come from TVR: low volume, fast, powerful, great handling and a great exhaust note. Morgan, BMW and in-house engines are all being considered. And yes, the names are most likely staying as well. An eventual return to Le Mans is on TVR's horizon, although certainly it's not being their top priority.
Existing TVR owners will be provided access to parts and other services at launch as well.
It's safe to bet that the same stand-out designs (evolved from the past range) and overall general feel you have come to expect from TVRs will stay the same.
There are no initial plans for U.S. exporting, but let's hope it does well enough to change its mind.
Source: Autocar Q&A with Les Edgar
By Max Gilles