The ‘Persuaders’ Aston Martin DBS fetches £533,500 at Bonhams auction

The Persuaders Aston Martin DBS sold at Bonhams Aston Martin Works sale

As we reported back in March, the Aston Martin DBS driven by Roger Moore in the 1970s TV Series The Persuaders – where Moore played Lord Brett Sinclair and Tony Curtis Danny Wilde – was up for sale this weekend at the Bonhams Aston Martin works sales Newport Pagnell. The first time this iconic TV car had been offered for sale in 40 years – although without its iconic ‘BS 1′ number plate – the DBS fetched an impressive £533,500 (including buyers premium and taxes) – a world record price.

Compared to the huge prices reached by James Bond Aston Martins, the price paid for the Persuaders DBS was small, but in terms of the price paid for a ‘TV’ car it was huge.

In total, the Bonhams sale raised £8.7 million, with a rare 1963 Aston Martin DB5 Sports Saloon Project – which was nothing much more than a rusty shell of a barn find – making a substantial £393,500 – massively more than its pre-auction estimate of £60-80,000.

Paul Spire, General Sales Manager at Aston Martin Works, said:

The Bonhams auction weekend has once again more than lived up to expectations. The weather was glorious for us today, and the uniquely sociable ‘garden party’ atmosphere certainly seems to have helped some of the 2,500 or so people who joined us here at Newport take the plunge.

With many exceptional sports cars sold, and bids coming in from right around the world, it’s clear that Bonhams’ Aston Martin Sale here at Newport Pagnell is, more than ever, a key fixture of the classic car world.

It seems a good day was had by all, especially the lucky buyer of the DBS who got a car he/she can use straight away – and still at something of a bargain price, unlike the buyer of the DB5 Sports Saloon Project who is going to have to spend massively more than he paid – and wait a long time – before his car can be rolled out on the road.

The 1963 Aston Martin DB5 Sports Saloon Project Barn Find

By Cars UK