The Petersen Museum isn't going belly up
Thu, 18 Jul 2013
I hate writing columns like this, the kind where one media outlet calls out another's mistakes. There but for the grace of God go I and all that…
But the shrieking and hysteria over the Petersen Museum in Los Angeles going to hell in a handbasket -- that's what the LA Times reported -- is over the top, and it's turned into a fiasco.
Here's the background. A few days ago a former Petersen employee sent an email to a few media outlets -- including this one and the LA Times. It said the Museum was about to decimate its classic car collection. The Times ran with it. Dare I say the Times has no idea what's a classic car and what's not. The paper wouldn't know a vintage Packard if one drove through the front of the newsroom.
Anyway, the Times took the email, established a thesis that the beloved Petersen was going to hell and sought out only that information supporting its thesis. That last part is important: These types of reactions are often typical of big media outlets, weighing in on something about which they know nothing. It generally happens in three stages:
1. Get a press release or a study critical of some automotive entity or another.
2. Call an analyst for a doom-and-gloom quote. Keep calling till you find one to support your thesis.
3. Roll the presses.
This approach demonstrates no faith in the media outlet's own ability to judge an “event's” news value. That certainly seems to be the case here.
Drives me nuts. (And don't even get me started on the notion that if this is how they cover cars, is it also how they cover the economy, the Middle East, education?)
We obtained a list of some of the cars the museum is selling. You can see a partial list below. By our count there are between 65 and 100 up for auction and the museum is keeping 300. Not exactly what I'd call a bloodbath. Then we, you know, called the museum to get their side of the story (what a novel idea!!). My colleague Mark Vaughn worked the phones like the reporting madman he is, calling several museum employees. They said the Petersen has several examples of some cars and doesn't really need more than one or two. So there are redundancies. It's kind of like cleaning your house.
One employee told Vaughn that if the museum can clean out some superfluous cars or some it acquired on the cheap then it can get even better cars. “It's more important to look at what they're keeping than what they're getting rid of,” said one guy in the know. “They're keeping the great stuff.”
Listen. Museums sell things all the time. It's one way they make money. Collections ebb and flow. Do people really expect the Petersen Automotive Museum to hang on to its Pacer forever?
wraynal@autoweek.com
Follow me on twitter @WesRaynal
The List
1971 Porsche 914/4
2003 Barris Custom Arnold Palmer Electric Scooter
1978 Alfa Romeo 2000 Spider Veloce
Military Mule X 2
AMC Pacer
1991 Team Knightrider 2000
1981 Cadillac Eldorado Evolution
1960 Ford Galaxie Town Sedan
Morris Mini Minor
1930 Ford “Model J” Tudor Sedan
1984 Porsche 928
1911 Indian Model C Twin Cylinder
1995 Hyundai Elantra Pikes Peak Racer
1912 Buick Model 35 Touring
1915 Chandler Touring
1970 Campbell Promotional V8 Roadster By George Barris
2002 Lexus C5 2054 Concept Car
1967 Boothill Express
1967 Chevrolet Custom Camaro
1958 Edsel Citation Hardtop Coupe
1978 Stage Fright by Jack Keefe
1968 Excalibur Series 1 Phaeton
1959 Ford Custom Thunderbird Convertible
1963 Volkswagen Type 1 Sedan “Herbie the Love Bug”
1972 Cadillac Custom Hearse
1987 Chevrolet Camaro Z28
1983 Plymouth Champ Hatchback Art Car
2000 Grinch Cars
1956 Rainbow Vacationer Travel Trailer
1921 Ford Model T Center Door Sedan
1972 Lotus Elan Sprint Convertible
1930 Ford A Pickup Truck
Baca Top Fuel Dragster
2004 Cadillac CTS Custom
1963 Studebaker Avanti R-1 Coupe
1934 Ford Three Window Coupe “Jado Special”
1999 Bentley Arnage
1963 Chevrolet Corvette
1952 Cunningham C-3 Coupe
1999 Shelby Series 1
1932 Ford Li'l Foose Coupe
1957 Mercedes-Benz 300 SL Roadster
1954 Edwards America Coupe
1968 Lamborghini Espada
1985 Renault R5 Turbo 2
1967 Chevrolet Camaro Custom
1968 Mercury Cougar XR7
1999 Ford Mustang Cobra
1919 Harley Davidson with Side Car
1954 Rolls Royce Silver Dawn
1957 Chevrolet interactive audio visual
1956 Lincoln Continental Mark II
1960 Cadillac Eldorado
1981 Delorean DMC 12
1951 George Barris Mercury Convertible
1927 Ford T-Track roadster
1964 Calico Surfer
1935 Lincoln Model K Movie Prop
1939 Packard 1705 Super Eight Limousine
1929 Ford Ala Kart II
1932 Ford High Boy Roadster
1958 Dual Ghia Convertible
1955 Ford Thunderbird Doane Spencer
1923 Ford Model T Mail Truck
By Wes Raynal