The biggest Rolls-Royce Showroom…in the World

It really isn’t all that long since the idea of selling Rolls Royce cars in China seemed about as good an idea as setting up a chain of ‘Condom4U’ stores in Ireland. But times have changed (although not in Ireland).

Rolls Royce now has sixteen showrooms in China with the latest, in Shenyang, the capital city of Liaoning Province, being both the newest Rolls Royce showroom in China and the biggest RR showroom in the world.

Not only will the new Shenyang showroom be offering the full range of RR cars – s Phantom II Coupé, coated in midnight blue matched with seashell interior was unveiled at the opening – but will also be offering Rolls Royce’s Premium Bespoke personalisation service which tailors cars to the owners needs.

Remarkably, 95 per cent of all Phantoms and 75 per cent of Ghosts get some degree of Bespoke personalisation, and with China vying with the US for the honour of buying the most new Rolls Royces, that’s a big factor in RR’s profits.

Henrik Wilhelmsmeyer, Rolls Royce regional director, said:

Rolls-Royce Motor Cars holds a remarkable 108 year legacy. This year in particular is very special, marking the 10th anniversary of the renaissance of the historic marque at the new Home of Rolls-Royce in Goodwood, England.

We are delighted to celebrate such a milestone moment with the opening of the world’s largest showroom in the capital city of Shenyang in partnership with Shenyang Hong Lu Ming Zun. This development provides discerning individuals in the region direct access to the world’s pinnacle super-luxury marque.

Not only will the new Rolls Royce Showroom have the Phantom and Ghost to sell, but the new Rolls Royce Wraith will get its debut at the Shanghai Motor Show this month and go on sale in China soon after.

Don’t bet against China being the biggest market for Rolls Royce in 2013.

By Cars UK