The theme park designed by Ferrari

Ferrari is to build Ferrari Land – a new Prancing Horse theme park, inside the PortAventura resort outside Barcelona in Spain. It’s the second Ferrari theme park of its kind, following the successful Ferrari World Park in Abu Dhabi.

The news comes after a commitment from Ferrari’s chairman Luca di Montezemolo to cut production of its road cars in a bid to preserve the brand’s exclusivity. But developments such as Ferrari Land are important for a company with such a loyal and fanatical global audience.

Please click the image above to read more about the new Ferrari Land theme park

By Gavin Braithwaite-Smith, contributor, MSN Cars