UP Design Vittoria concept

Former I.DE.A styling manger, Umberto Palermo, unveiled his Victoria concept at the 2012 Qatar motor show. Responsible for both the institute's ERA and Sofia concepts, Palermo has now set up his own design consultancy, UP Design.

The Vittoria concept has classical front-engined, rear-wheel drive proportions with a long hood and cab rearward layout. It measures in at over 4,750mm in length and almost 2,000mm wide. Its visual mass is split by large layered surfaces, finished in a matte silver, that form the front fenders and wrap over the glasshouse resulting in a highly unusual graphic treatment. Brilliant white LED lamp graphics sit beneath the surfaces, adding to the layered feeling of the car.

The DRG features a distnctive grille comprised of eleven individual rectangles stretching the width of the car, a motif that is repeated on the rear of the car and used to mask the exhaust outlets. Above this a full-width LED lamp graphic follows the heavily defined rear haunches and integrates the rear spoiler.

By