Value-Added New Focus Keeps Asking Price In Check

WITH the launch of Ford’s new Focus just around the corner, the Blue Oval firm has announced that prices will start from £13,995 - the same as today’s Focus, with top Titanium and Titanium X versions costing £100 less than the outgoing equivalents.

The new Focus range retains a six-series line-up of Studio (from £13,995), Style (£16,795), Zetec (£18,295), Zetec S (£20,045), Titanium (£19,795) and Titanium X (£21,795).

According to Ford, the new Focus builds on its reputation for technology, which since 2011 has featured automated parallel parking, Active City Stop low-speed collision avoidance, Traffic Sign Recognition to monitor and record road signs and Blind Spot Information System, as optional equipment.

The new Focus also boasts more tech such as an automated ‘Perpendicular Parking’ assistant plus a host of new safety kit, while the car’s infotainment system has been updated alongside the inclusion of Ford’s innovative MyKey aid for novice drivers.

Prospective buyers can expect to see the new Focus in dealerships from November.

By Press Association reporters