Video: BMW on its haptic technology design

BMW has released a video revealing the intense work that goes into developing its haptic technology.

Haptics – the way something feels – provide important feedback to drivers, making it essential to develop high-quality technology. To ensure this happens the Haptics team is involved from the start of the design process to maintain the high standards BMW is known for.

The video features development engineer Stella Clarke and Harald Allgaier, manager comfort functions, Haptics, who explain the team's efforts and the importance of the superior haptic technology. Allgaier believes haptics can also enhance driving pleasure, which is why BMW works so hard to develop them to precise standard specifications.

Click on the video to find out more about BMW's use of haptic technology.

By Rufus Thompson