Video: Cadillac ATS design development story

Cadillac has released a new video as part of a series of episodes charting the design and development of its ATS compact sedan.

The video features key members of the design team, including Design Director Clay Dean, Exterior Design Manager Taki Karras, Exterior Design Director Bob Boniface, Interior Design Director Eric Clough and Color & Trim Lead Designer Thomas Prevost.

"When you drive this car, its combination of design, powertrain and engineering and interior design. It's the entire package," Boniface said. "This isn't just another car, it's a Cadillac."

The ATS is GM's attempt to really push Cadillac into the same ballpark as European rivals such as BMW. Whether the ATS is able to stand toe-to-toe with the 3 Series in the highly competitive compact executive market remains to be seen but on the first evidence shown at the Detroit motor show, it's a very impressive addition to the American brand.

The Cadillac ATS will go on sale this summer.

By Rufus Thompson