Video: Yasushi Nakamuta on Mazda 3's 'unique' design process

It may be leaden with PR-talk but this short presentation by Yasushi Nakamuta, Mazda's director of advanced design studio at the press unveiling of the new Mazda 3 in Melbourne is still worth a couple of minutes of your time.

But while the 3 is undeniably attractive we can't help but feel that the 'unique' design process Nakamuta describes (which appears wholly conventional to us) has resulted in little more than a thoroughly normal product.

Take a look for yourself at the video to your left.

Related articles:
New Car: Mazda 3 (2014)
Designer Interviews: Ikuo Maeda, Global Head of Design, Mazda 

By Owen Ready