Westfield at the London motor show 2008

Westfield's Active Drift Experience is a welcome breath of fresh air at the London motor show. Cue sideways action galore

By Guy Bird and CAR reader reporter asp

Motor Shows

24 July 2008 10:20

If you're attending the London motor show and fancy a breath of fresh air (it gets swelteringly hot in Excel), you must head outside to see some oversteer action in the Active Drift Experience.

What’s new on Westfield’s motor show stand?

It’s not really the Westfield stand you should be heading for – although the oddly enticing retro Eleven (based on the Lotus XI) is worth a look – but rather its Active Drift Experience set-up outside. Cough up a fiver, slot yourself in the passenger seat of a Sport 1600 and a pro driver will whip you around a tight circuit, spending most of the time broadside as he slides the car through a sea of cones.

CAR’s Westfield highlight

Watching cocky I-can-handle-this passengers emerge pale-faced and wobbly through the tyre smoke after a gut-churning white-knuckle ride.

What were they thinking?

Westfield was thinking one step ahead of rivals Caterham, that’s for sure. The plentiful crowd of on-lookers and the long queue of money-waving punters are bound to do wonders for boosting the profile of the Midlands-based car company.

In a nutshell

A clever and engaging bit of marketing from Westfield – and a real hit if the weather holds.

Click here to go to CAR's London motor show A-Z homepage

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By Guy Bird and CAR reader reporter asp