White is the most popular car color

White is the most popular vehicle color in the world, followed by black and silver, according to car-paint supplier PPG Industries.

In North America, white was first, making up 20 percent of the 2011-model-year cars. Silver was second at 19 percent, then black at 18 percent, gray at 15 percent, red and blue tied at 9 percent, naturals such as brown, tan and gold at 7 percent, green at 2 percent and other colors at 1 percent.

Results varied in Europe and Asia, though both continents had the same three color choices on top.

PPG also conducted an online study of consumer choices regarding paint color, finding that 48 percent of car buyers make choices based on color, and 31 percent are willing to pay extra for a vehicle that expresses their personality through color.

At its annual Automotive Color Trend Show, PPG will present ideas for future colors. Hot pink, anyone?

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