‘GEN Y 2012 – Express Yourself’ contest launched

Liberty Electric Cars has launched a competition for design students calling for ideas for a revolutionary ‘Car of the Year' 2020.

The company, which specializes in electric vehicle (EV) drivetrain technologies for multiple vehicle platforms, has asked for students to create a revolutionary electric vehicle for its ‘GEN Y 2012 – Express Yourself' contest.

The design must be targeted for Generation Y (between 18 and 29 years old), with the brief stating that the vehicle "should be iconic in shape and allow the user to express their own personality."

The vehicle should also "become a fashion item, fun to drive and should use innovative technologies and materials that can be easily configured according to the driver's requirements."

The contest is open for students enrolled in a college or university-level design program, either in transportation, product or fashion design, engineering or architecture.

The deadline for submission is 23.00 GMT on 30 of April 2012, with winners announced on 14 May. All projects must have been completed during the 2012 academic year.

The first prize is £1,000 and a six-month internship at Liberty Electric Cars, working on a prototype. The second and third places will receive £500 and £300 respectively.

For more information visit the official website.

By Rufus Thompson