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2011 Ford F-150 aims for fuel economy, power

The Ford F-Series has been America's top-selling truck for decades. But in a nod to changing times, Ford is now also focusing on fuel economy for its iconic truck for the 2011 model year. The F-150, which is offering a V6 again this year, will get 23 mpg on the highway and 16 mpg in city driving using the naturally aspirated, 3.7-liter V6 that makes 302 hp.

Volkswagen Rock Up! & Groove Up! launch

It’s already getting on for two years since the VW Up! arrived as Volkswagen’s main weapon in the city car market, so it’s well overdue for a special edition model to keep interest in the appealing little Up! high, and add some footfall to Volkswagen’s newly refurbished UK showrooms.

Top Hyundai UK Dealers honoured

Hyundai’s top UK dealers have been honoured with awards at an event in Frankfurt. Bristol Street Motors, Monaghan Brothers, Sandon Road Hyundai and J T Hughes won awards. There are lots of threads to making a brand succeed, and Hyundai’s stellar rise from budget ‘dofor’ to mainstream beating has meant weaving those threads together like a seamstress on a fine tapestry. From advertising to PR to product to showcase, the brand will only work if all the elements combine properly to convince car buyers there’s substance to the product.